September 5, 2012, the Spanish fast fashion brand ZARA online store www.zara.cn the formal unveiling. Online platform and physical stores synchronization sales across the board in the ladies', men's and children's clothing line, the price is the same and the store.
Shop Zara Online Network store opening is very quiet compared to other brands in the introduction of new products or new website omnipresent advertising.
"We sell online is a way of life, the ways consumers to quickly contact and arrival fashion." ZARA Global Communications executives Jesús Echevarría said. In his opinion, no fanfare but a "sell themselves" confident Shop Zara Online loyal consumers will notice that this online store is a good complement to the entity shop, a more convenient experience and feelings. "
This "convenience" reflected on the page is a simple interface, customers can Browse through any browser and the next single, consistent price and the store, home delivery, or sent to a nearby ZARA store self-created; if you choose to go to the nearby ZARA store to pick up more than 299 yuan per unit can be removed from the $ 10 delivery fee; Returns on also convenient - within one month from the time of sale, you can choose a pick or free returned to Shop Zara Online shops.
In order to facilitate the selection, Shop Zara Online also places great emphasis on the search function, the customer can be a single product style, color, size, price search by No single product description and category Advanced Search. In the description of a single product, the site provides image information including photos, LOOKBOOK, video series, after registration, can be regularly updated with the latest fashion and trends.
And other fast fashion brand shop Shop Zara Online did not have VIP all kinds of discounts and offers, all goods and prices are consistent with the store, in order to avoid mutual competition. Shop Zara Online also released a new mobile application MOBILE APP In addition to the content and www.zara.cn consistent through the application of scanning labels to query whether the same product electronics store goods this new feature very useful.
ZARA to do accurate fashion brand more appropriate
Beijing News: What is the selling point and characteristics of the shop?
Jesús Echevarría: shop goods packaging simple and generous and environmental protection; we also provide a free one-month return service, whether it is to get the store or phone call courier, to take Returns are free; delivery speed quickly, the center a major city in about 2-3 days can be sent, also can be sent to the farthest Xinjiang Tibet ,5-7 working days. Shop Zara Online is the most important customers with fashion or continuation of the dialogue, we have to use the Internet more convenient for customers to experience the the ZARA good quality and fashion sense, you can see online pictures and details of clothing.
Beijing News: shop goods and the store the same?
Jesús Echevarría: sales of goods without distinction of any kind, online shopping is the second choice to the consumer; concept of both is the same, is to bring hope to fashion consumers, this is a more comfortable way of shopping, The store moved home.
Beijing News: In the shop on, you will be concessions or promotions to attract consumers?
Jesús Echevarría: Shop Zara Online price is the most fair price, the price to be to all people on the site, so we will not set a VIP. In the store and shop shopping is an experience, and we want to make customers feel ZARA pursuit and passion for fashion and quality, and only if we do this, the more customers will go to buy, and more willing to do more on word of mouth.
Beijing News: In China, Shop Zara Online classified as fast fashion, "fast" is mainly reflected in where?
Jesús Echevarría: Shop Zara Online Shop is a link in the global shop, it also reflects the ZARA fast in all aspects, such as designers from a design concept to delivery only three weeks in the store and shop for every weeks, there will be two on the new.
Beijing News: fast fashion brand competition has been very intense, from which you want to stand out, you have any plans?
Jesús Echevarría: Our plan is the constant pursuit of excellence, we are more concerned about the quality and accuracy relative to the fast, I think Shop Zara Online as accurate fashion brand "is more appropriate, because we are in the right for goods when presented to the customer Shop Zara Online show a trend to the the ZARA store can see a different style, you can choose your favorite style to be your own stylist, we want the customer by entities stores and online stores, see Shop Zara Online trend enthusiasm, and exposed to a single product, and this is our idea
Shop Zara Online show a trend ,to the Zara store you can see different style.